Soft pink inflatable corridor installation from Dreams by Andrés Reisinger, Moco Museum Amsterdam.
Collection

Digital & Immersive Art Amsterdam

Studio Irma

This digital and immersive art exhibition is presented at Moco Museum Amsterdam and features immersive installations by Studio Irma. It offers an interactive immersive experience in Amsterdam where digital art and human connection meet.

The global public has embraced digital immersive art – a medium that opens new ways of connecting with ourselves, each other, and the world around us. Moco Museum supports an immersive approach to create multi-sensory environments that elevate and empower your museum experience. Studio Irma invites you to experience this connection first-hand in her exhibition at Moco Museum Amsterdam, bringing digital art Amsterdam into a new era at a leading digital art museum.

Visitor admiring the colorful diamond immersive room by Studio Irma.
Studio Irma, Diamond Matrix

Moco Museum Amsterdam presents a collection of immersive and digital art experiences that merge creativity and technology. Visitors can explore installations, projections, and interactive works by contemporary digital artists.

Moco Museum Amsterdam presents a collection of immersive and digital art experiences that merge creativity and technology. Visitors can explore installations, projections, and interactive works by contemporary digital artists.

Reflecting Forward – Digital Immersive Art at Moco Museum Amsterdam

The Digital & Immersive Art exhibition by Studio Irma x Moco celebrates connection. When we allow ourselves to be guided by compassion and empathy, we arrive at a brighter tomorrow. Discover the endless power of art in “Reflecting Forward,” a key experience within Moco’s mission to showcase boundary-pushing contemporary and digital artists in an immersive museum in Amsterdam.

Within Moco Museum Amsterdam’s broader program of modern, digital, and immersive art, Reflecting Forward embodies the museum’s commitment to presenting contemporary artists who expand what an immersive experience in Amsterdam can be.

Connectivism – A New Movement in Digital and Immersive Art

Normally, we reflect on the past. But Studio Irma x Moco Museum introduces a new, conscious way of living: Reflecting Forward. This digital art exhibition reveals endless connections, inviting us to imagine what the future could look like at a leading digital art museum in Amsterdam.

Studio Irma x Moco presents Connectivism as a new art movement. Through compassion and empathy, we move towards shared understanding. So, in our collective choice to experience this digital immersive art exhibition, we are Reflecting Forward in search of Connectivism – an important part of immersive art Amsterdam today.

In this solo show, Irma has removed all cultural filters. She creates an inclusive, open space where people, technology, augmented reality, and the environment blend in harmony – an experience designed to embrace all visitors.

At Moco Museum Amsterdam, digital and immersive art come together through interactive installations and light-based experiences that engage all senses and redefine how visitors connect with art.

This exhibition forms part of Moco Museum Amsterdam’s ongoing dedication to presenting modern, contemporary, and immersive art in Amsterdam through innovative exhibition formats.

Inside the Digital & Immersive Art Exhibition at Moco Museum

Visitors to Moco Museum Amsterdam can experience one of the most inspiring immersive art exhibitions in Amsterdam. Each room in Reflecting Forward is a universe of its own, designed by Studio Irma to inspire connection within a digital and immersive experience in Amsterdam.

  • Diamond Matrix – step into a galaxy of infinite reflections.
  • Connect The Dots – where light connects thoughts, people, and futures.
  • Universe – an immersive meditation on togetherness.

Together, these installations position Moco as an immersive art museum Amsterdam visitors associate with digital innovation and emotional engagement.

Visit the Digital & Immersive Art Exhibition in Amsterdam

Located on Museumplein, Moco Museum Amsterdam offers an immersive experience Amsterdam visitors love. This digital art museum invites guests to explore interactive rooms, light-based installations, and powerful emotional spaces that blend creativity and technology.

Invite yourself to experience the leading digital art museum and immersive art museum Amsterdam has to offer, and explore Reflecting Forward – a fully immersive experience Amsterdam visitors love.

Moco Museum Amsterdam is located on Museumplein and is easily accessible by public transport. The museum is open daily, with tickets available online and on-site, subject to availability.

What to expect

  • Interactive digital art installations
  • Light-based immersive environments
  • A multi-sensory immersive museum experience
  • Opportunities for reflection, participation, and photography

Suitable for families, couples, groups, and solo visitors.
Average visit duration: 60–90 minutes.
This is an interactive exhibition where visitors move through and engage with the digital environments.

Book tickets for this immersive experience in Amsterdam online.

Reflecting Forward within Moco Museum Amsterdam

Reflecting Forward sits alongside other key exhibitions at Moco Museum Amsterdam, forming part of the museum’s broader exploration of modern, digital, and immersive art. Together, these exhibitions position Moco as an art gallery in Amsterdam with a strong digital art focus and as a museum near you offering immersive exhibitions year-round.

More at Moco Museum: Explore Other Exhibitions

Crew interacting with colorful sculpture at Moco Museum Amsterdam. Andres Reisinger seated in pink padded room installation at museum Amsterdam. TIME magazine mirror artwork by Mungo Thomson with visitors posing at Moco Museum Amsterdam. Pink outdoor art installation with umbrella-like structures at museum Amsterdam. Visitor walking past colorful text-based artwork by Robbie Williams at Moco Museum Amsterdam. Large Takashi Murakami artwork featuring Mickey Mouse at Moco Museum Amsterdam. Classic portrait altered with surreal element by Banksy on display at Moco Museum Amsterdam. Couple admiring immersive digital art wall at Moco Museum Amsterdam.

Reviews

  • 4.5 uit 5 sterren
    Rated 4.5/5
    6M+ visitors worldwide
  • 5 uit 5 sterren
    tokyototulips · Google · November 2025
    The Moco Museum is one of our favorite places to visit in Amsterdam! It’s smaller than some of the big museums in the city, which actually makes it perfect for a quick and enjoyable visit without feeling rushed. The space is beautifully designed with so many cute and creative photo spots. We also loved how interactive the exhibits are. What stood out most to me were the meaningful quotes and inspiring messages throughout the museum. I left feeling so motivated and uplifted. Definitely a must-visit for art lovers and anyone looking for a fun, modern museum experience in Amsterdam!
  • 5 uit 5 sterren
    Chloe Ng · Google · October 2025
    Situated near all the major museums in Amsterdam, Moco Museum is a cozy yet inspiring spot filled with contemporary & street art. You can explore at your own pace across a few floors, with works by icons like Yayoi Kusama, Banksy, and more. Some immersive pieces are hidden throughout too! Don’t miss the outdoor garden, it’s full of art as well. 🎨🖼️✨
  • 5 uit 5 sterren
    Inna Simonova · Google · October 2025
    A vibrant pop & street art gem in the heart of Amsterdam! From iconic Banksy pieces to bold works by Warhol and Haring, every corner bursts with color and creativity. The museum is compact but packed with energy, immersive exhibits, and Instagram-ready moments. Even with a crowd, it’s easy to feel inspired and engaged—definitely worth a visit for anyone who loves modern art, street art, or just a visually striking experience.
  • 5 uit 5 sterren
    Alessandra Cortes · Google · October 2025
    Moco Museum is one of those places that instantly sparks your creativity 🎨💭 From the moment you walk in, every corner feels like a piece of art — colorful, modern and full of meaning. It’s not your typical museum… it’s more like stepping into a visual dream. The lights, the mirrors, the pop art. Whether you go on a date, with friends or solo, it’s one of those experiences that leaves you inspired and with the prettiest photos 💕. A must if you’re in Amsterdam
  • 5 uit 5 sterren
    Mathis Haas · Google · November 2025
    "Nice modern museum and Moco Amsterdam is the second Moco we visited after the one in Barcelona. I recommend it, and our kids loved the modern / contemporary art more than the classic style museums. In Amsterdam especially good on a rainy day when you can escape to a museum."
  • 5 uit 5 sterren
    ihlatif · Tripadvisor · July 2025
    Today’s visit to the Moco Museum in Amsterdam was a highlight of our trip. Housed in a beautiful townhouse just off Museumplein, Moco manages to blend history and rebellion, elegance and disruption, all under one quirky roof. The Banksy collection is every bit as impactful in person as you would expect - sharp, irreverent, and full of hidden (and not-so-hidden) messages. Alongside Banksy, we explored works by Keith Haring, Basquiat, Warhol and other visionary artists who challenge the status quo with colour, energy, and wit.
  • 5 uit 5 sterren
    smartboy_jamz · Tripadvisor · June 2025
    I recently visited the Moco Museum in Amsterdam and had a fantastic experience! The museum features an impressive collection of modern and contemporary art, including some iconic works by Banksy - definitely a highlight for me. The pieces were thought-provoking and well-curated, making the visit truly memorable. If you're into street art, pop art, or just want to see some bold, creative works (like Banksy’s), Moco Museum is a must-visit in Amsterdam. Highly recommend!

Practical Information

  • Opening Hours

    Monday – Thursday: 09:00 – 18:00

    Friday – Saturday: 09:00 – 20:00

    Sunday: 09:00 – 18:00

    27 April: 09:00 – 18:00

    5 May, 14 May, 17 May: 09:00 – 20:00

    23 – 25 May: 09:00 – 20:00

  • Duration

    Approximately 60 minutes.

  • Location

    Moco Museum Amsterdam

    Honthorststraat 20, Amsterdam (Museum Square). Get directions via this link.

    Are you traveling by car in Amsterdam? Find a parking space at Q-Park Museumplein.

  • Contact

    Do you have a question? Email us at [email protected].

    For all other inquiries visit our contact page.

  • Audio Guide

    Don’t forget to bring your headphones to access the free audio tour.

Media Reviews

  • Forbes
    Beyond the renowned artists, some of the most impressive works are immersive or digital—especially the Diamond Matrix by Studio Irma.
  • Designboom
    An immersive exhibition where digital art, physical installations, and imaginative landscapes intersect.
  • Condé Nast Traveler
    From Warhol and Keith Haring to Yayoi Kusama and pioneering digital artists, Moco’s starry exhibitions are pop, proud, and fully immersive.

“Connectivism stresses that internet technologies like web browsers, search engines, and social media contribute to new ways of understanding and learning in our digital age.”

Studio Irma

FAQ - Digital & Immersive Art at Moco Museum Amsterdam

Are there art galleries in Amsterdam that focus on digital art?

Yes. Moco Museum Amsterdam is an art gallery and museum that focuses strongly on digital and immersive art, presenting interactive exhibitions by contemporary digital artists.

Where is the closest museum in Amsterdam with immersive exhibits?

Moco Museum Amsterdam, located on Museumplein, offers immersive exhibitions combining digital art, light installations, and interactive environments.

Is this exhibition interactive?

Yes. Visitors move through and engage with digital installations, light-based works, and immersive rooms.

Is the exhibition suitable for children?

Yes. The exhibition is suitable for families, though some installations are more reflective in nature.

Do I need to book tickets in advance?

Online reservations are recommended. Tickets may also be available on-site, subject to capacity.

Art for Everyone
6M+ Visitors Globally
Unique Immersive Collection
Rated 4.5/5 ⭐️
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