Studio Irma in Amsterdam

Contemporary Digital Artist

Contemporary Dutch artist Studio Irma (Irma de Vries) builds digital immersive art experiences, exhibitions, and spaces. With a devoted multi-disciplinary team, they combine augmented reality, videomapping, sculpture, painting, computer animation, and digital techniques to imagine the unforgettable. Studio Irma graduated from the Gerrit Rietveld Academy for Video Art.

Studio Irma, Diamond Matrix

Studio Irma is a revolutionary dreamer who engages digital technologies to connect humanity. Through space, color, technology, movement, and YOU (the active participant), Studio Irma’s immersive experiences reveal a more hopeful and connected future. The artist invites you to take a step into a new world of possibilities.

Reflecting Forward: In Search of Connectivism

At Moco Museum in Amsterdam, Studio Irma’s show Reflecting Forward celebrates the endless, possible connections waiting to be made. Join the vision of our future in this digital immersive art exhibition – Reflecting Forward: In Search of Connectivism.

Diamond Matrix

As humans, we undergo great pressures. Yet socially, failing is not accepted. Diamonds, made of carbon, go through incredible stress, to emerge as shining jewels and one of the strongest materials on earth. So can you. This installation of hundreds of light-up diamonds expresses that we participate in a bigger picture, sharing more similarities than differences. Life is messy and hard, but it makes us stronger.

Who are the diamonds in your life?

Connect the Dots & Universe

In the galaxy, everything is made up of the same particle matter. This installation is a cosmic dance. A couple of constellations move in harmony through the starry sky, and they’re connected. As part of a fundamental system, we are all invited to join the dots.

Moco Outside App

Moco’s mission is to share the latest developments and innovations in art. Introducing the Moco Outside App! In detail, Moco Outside is an Immersive VR Experience OUTSIDE. Successfully, Moco Museum and Studio Irma create the World’s First Digital Open Air Museum! The FREE augmented reality app puts the power in your hands, to discover digital art on Museumplein in Amsterdam. The time has come, for us to move toward a kinder and brighter future. 

The immersive exhibition takes inspiration from Studio Irma’s digital immersive art exhibition Reflecting Forward inside Moco Museum. What’s inside can be brought outside. Discover digital art outside as we safely and collectively come together, and begin Reflecting Forward: In Search of Connectivism.

Marina Abramovic with Kim, founder of Moco Museum, during her visit to Moco Museum Amsterdam. TIME magazine mirror artwork by Mungo Thomson with visitors posing at Moco Museum Amsterdam. Visitors admiring vibrant floral digital room at Moco Museum Amsterdam. Colorful Takashi Murakami sculptures displayed at Moco Museum Amsterdam. Large Takashi Murakami artwork featuring Mickey Mouse at Moco Museum Amsterdam. Banksy’s graffiti of a soldier with a smiley face mask and red paint at Moco Museum Amsterdam

Reviews

  • 4.5 uit 5 sterren
    Rated 4.5/5
    6M+ visitors worldwide
  • 5 uit 5 sterren
    Allegra P.
    I visited the museum for the second time. This time, it was richer in artworks, and the temporary exhibition by Robbie Williams really made a difference, raising strong awareness around the topic of mental health. It’s an exhibition that sparks a lot of reflection on current issues.
  • 5 uit 5 sterren
    Theo C.
    Enjoyed this museum more than I expected. Definitely worth the visit and experience. It's not huge, but it is immersive in parts and contemporary art is inspiring. Go, check it out.
  • 5 uit 5 sterren
    Laura B.
    The museum was spectacular! I highly recommend it – it's incredible. The girl at the reception was super friendly, and the museum features a great variety of artists.

Practical Information

  • Open Hours

    Monday – Sunday: 09:00 – 20:00

  • Duration

    Approximately 60 minutes.

  • Location

    Honthorststraat 20, Amsterdam (Museum Square). Get directions via this link.

  • Contact

    Do you have a question? Click here to chat with us (available Monday-Friday from 10:00 – 16:00)
    Or email us at [email protected].
    For all other inquiries see here.

  • Audio Guide

    Don’t forget to bring your headphones to access the free audio tour.

Media Reviews

  • Condé Nast Traveler
    This edgy contemporary art venue boasts an impressively large Banksy collection.
  • Tripadvisor
    With a surprise at every corner and colourful, immersive art installations, Moco Museum is the perfect place to visit with family, and equally the perfect place to visit with friends.
  • Amsterdam Local Gems
    Personal experiences can vary, but many visitors find the museum surprisingly engaging. The atmosphere is relaxed, making it a great spot for both art aficionados and those just looking to enjoy something different.

“Art is like a bonfire. It is where the storytelling begins: projections, feelings, conversations, connections. We sing together. We dance together. The bonfire is a movement and an artwork. You are invited.”

Irma de Vries

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