Digital art room with colorful diamonds lights by Studio Irma
Collection

Digital & Immersive Art Amsterdam

Studio Irma

Digital & Immersive Art – A New Age

The global public has embraced digital immersive art – a medium that opens new ways of connecting with ourselves, each other, and the world around us. Moco Museum supports an immersive approach to create multi-sensory environments that elevate and empower your museum experience. Studio Irma invites you to experience this connection first-hand in her exhibition at Moco Museum Amsterdam.

Visitor admiring the colorful diamond immersive room by Studio Irma.
Studio Irma, Diamond Matrix
Reflecting Forward: in Search of Connectivism

The Digital Immersive Art exhibition by Studio Irma x Moco celebrates connection. When we allow ourselves to be guided by compassion and empathy, we arrive at a brighter tomorrow. Discover the endless power of art in “Reflecting Forward.”

A New Movement in Contemporary Art

Normally, we reflect on the past. But Studio Irma x Moco Museum introduces a new, conscious way of living: Reflecting Forward. This Digital Immersive Art exhibition reveals endless connections, inviting us to imagine what the future could look like.

Studio Irma x Moco presents Connectivism as a new art movement. Through compassion and empathy, we move towards shared understanding. So, in our collective choice to experience this digital immersive art exhibition, we are Reflecting Forward in search of Connectivism.

In this solo show, Irma has removed all cultural filters. She creates an inclusive, open space where people, technology, augmented reality, and the environment blend in harmony – an experience designed to embrace all. 

Inside the Exhibition at Moco Museum

Each room in Reflecting Forward is a universe of its own, designed by Studio Irma to inspire connection:

  • Diamond Matrix – step into a galaxy of infinite reflections.
  • Connect The Dots – where light connects thoughts, people, and futures.
  • Universe – an immersive meditation on togetherness.
Marina Abramovic with Kim, founder of Moco Museum, during her visit to Moco Museum Amsterdam. TIME magazine mirror artwork by Mungo Thomson with visitors posing at Moco Museum Amsterdam. Visitors admiring vibrant floral digital room at Moco Museum Amsterdam. Colorful Takashi Murakami sculptures displayed at Moco Museum Amsterdam. Large Takashi Murakami artwork featuring Mickey Mouse at Moco Museum Amsterdam. Banksy’s graffiti of a soldier with a smiley face mask and red paint at Moco Museum Amsterdam

Reviews

  • 4.5 uit 5 sterren
    Rated 4.5/5
    6M+ visitors worldwide
  • 5 uit 5 sterren
    Allegra P.
    I visited the museum for the second time. This time, it was richer in artworks, and the temporary exhibition by Robbie Williams really made a difference, raising strong awareness around the topic of mental health. It’s an exhibition that sparks a lot of reflection on current issues.
  • 5 uit 5 sterren
    Theo C.
    Enjoyed this museum more than I expected. Definitely worth the visit and experience. It's not huge, but it is immersive in parts and contemporary art is inspiring. Go, check it out.
  • 5 uit 5 sterren
    Laura B.
    The museum was spectacular! I highly recommend it – it's incredible. The girl at the reception was super friendly, and the museum features a great variety of artists.

Practical Information

  • Open Hours

    Monday – Sunday: 09:00 – 20:00

  • Duration

    Approximately 60 minutes.

  • Location

    Honthorststraat 20, Amsterdam (Museum Square). Get directions via this link.

  • Contact

    Do you have a question? Click here to chat with us (available Monday-Friday from 10:00 – 16:00)
    Or email us at [email protected].
    For all other inquiries see here.

  • Audio Guide

    Don’t forget to bring your headphones to access the free audio tour.

Media Reviews

  • Condé Nast Traveler
    This edgy contemporary art venue boasts an impressively large Banksy collection.
  • Tripadvisor
    With a surprise at every corner and colourful, immersive art installations, Moco Museum is the perfect place to visit with family, and equally the perfect place to visit with friends.
  • Amsterdam Local Gems
    Personal experiences can vary, but many visitors find the museum surprisingly engaging. The atmosphere is relaxed, making it a great spot for both art aficionados and those just looking to enjoy something different.

“Connectivism stresses that internet technologies like web browsers, search engines, and social media contribute to new ways of understanding and learning in our digital age.”

Studio Irma

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