Jeff Koons in Amsterdam

Anything goes

What is Post-Modern? Simply, postmodernism is a reaction against modernism. And, modernism is generally based on idealism and a utopian vision of human life and society. Therefore, post-modernism defies strict definition. If anything, it leans into complex, often complicated layers of meaning. Furthermore, postmodernism dismisses the distinction between high culture and mass or popular culture – giving way to a new arena where art and everyday objects are equally celebrated and regarded.

Jeff Koons in Amsterdam

Moco Museum celebrates artists who stand out for their contribution to art and culture. Now, Jeff Koons joins the Amsterdam exhibition Moco Masters at the Moco Museum. The rotating collection of works includes names like Andy Warhol, Damien Hirst, Keith Haring, Tracey Emin, Mark Rothko, Jean-Michel Basquiat, and many others.

Mirror, Mirror

Jeff Koons’ art ranges from monumental to collectible-size. Notably, mirror-finish surfaces often appear in his series like Easyfun, Gazing Ball, and Celebration (Balloon series), which visitors can see at Moco Museum in Amsterdam. 

Ironically, the artist uses a tongue-in-cheek approach to play with ideas of taste, pleasure, vanity, celebrity, and commerce. For example, Balloon Venus is a significant work from Jeff Koons’ Antiquity Series, which combines history, pop, and commercialism. The piece is a celebration and collaboration between the artist and the champagne brand, Dom Pérignon.

Notably, Koons uses the balloon-shape as a motif in his work – tulips, animals, and ancient gods and goddesses. Did you know? Balloon Venus is inspired by the Venus of Willendorf, a fertility symbol that dates back to 25,000 BCE!

Easyfun

The series Easyfun by Jeff Koons presents animal head-shaped mirrors that inspire an innocent way of seeing the world – easy and fun! Untitled (Donkey) is the outline of a familiar friend – Eeyore from Winnie the Pooh! 

Unquestionably, the post-modern artist references Narcissus from ancient Greek mythology in his works that not only use but also prompt reflection. 

Because Narcissus was a very beautiful man who fell in love with his reflection. It’s Moco’s wish that you fall deeply in love with yourself and embrace everything that you are.