Things to Do in Amsterdam

Discover contemporary art, immersive experiences, and one of Amsterdam's most inspiring cultural destinations.
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Art for Everyone
8M+ Visitors Globally
Rated 4.5/5 ⭐️

Moco Museum Amsterdam is an independent museum of modern, contemporary, digital, immersive, and street art, located on Museumplein in the heart of Amsterdam. It offers visitors an accessible cultural experience featuring world-renowned artists, immersive installations, and ever-evolving exhibitions.

Amsterdam is a city that rewards curiosity. Alongside its famous canals, historic architecture, and world-class museums, you’ll discover contemporary cultural experiences that invite you to see the city from a new perspective.

Whether you’re visiting for a weekend, planning a rainy-day activity, or exploring Museumplein, Moco Museum offers an immersive journey through modern and contemporary art. Experience iconic works by artists such as Banksy, Andy Warhol, Jean-Michel Basquiat, Keith Haring, Yayoi Kusama, and a new generation of artists using digital technology, installation, and immersive storytelling to challenge how we experience art today.

Rather than simply observing art, you’re invited to step inside it.

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What are the best things to do in Amsterdam?

Amsterdam is known for its canals, historic neighbourhoods, world-renowned museums, and vibrant cultural scene. Popular things to do include visiting Museumplein, exploring the Rijksmuseum and the Van Gogh Museum, taking a canal cruise, discovering local neighbourhoods, and experiencing contemporary and immersive art at Moco Museum Amsterdam.

For many visitors, the best experiences combine Amsterdam’s rich artistic heritage with contemporary culture. Around Museumplein, you can spend an entire day moving between iconic museums, beautiful green spaces, cafés, and modern art experiences, all within easy walking distance.

If you’re looking for an indoor activity that offers something different from traditional museum visits, immersive exhibitions and interactive installations provide a memorable way to experience Amsterdam’s creative spirit.

Explore cultural experiences in Amsterdam

Amsterdam’s cultural landscape stretches from Dutch Masters to today’s most influential contemporary artists. Historic collections sit alongside experimental exhibitions, digital art installations, street art, photography, design, and immersive experiences that continue to redefine what a museum visit can be.

Museumplein remains the city’s cultural heart, bringing together internationally renowned museums within one neighbourhood. Here, visitors can explore centuries of artistic history before discovering contemporary art that reflects today’s world through bold ideas, immersive environments, and interactive installations.

Whether you’re travelling solo, visiting with friends, or exploring Amsterdam as a family, combining classical museums with contemporary cultural experiences creates one of the city’s most rewarding itineraries.

Explore Amsterdam through contemporary art and culture

Contemporary and modern art experiences

Amsterdam has long inspired artists who challenge convention, making it one of Europe’s leading destinations for modern and contemporary art. At Moco Museum Amsterdam, visitors encounter internationally celebrated artists whose work explores identity, society, politics, consumer culture, and the human experience.

Located beside Museumplein, Moco Museum presents an evolving collection of modern and contemporary art featuring artists including Banksy, Jean-Michel Basquiat, Andy Warhol, Keith Haring, Yayoi Kusama, Studio Irma, and many more. Alongside paintings, sculptures, and installations, visitors discover immersive digital exhibitions that blur the boundaries between physical and virtual spaces.

Each gallery encourages conversation rather than instruction, making contemporary art accessible whether you’re an experienced art lover or visiting a museum for the first time.

Interactive and immersive museums

Some museums ask visitors simply to observe. Others invite them to participate.

Interactive museums have become one of Amsterdam’s most popular cultural experiences by combining art, technology, light, sound, and movement into environments that encourage exploration. At Moco Museum Amsterdam, immersive rooms transform visitors from spectators into participants, creating experiences that are both visually striking and emotionally engaging.

Digital installations respond to colour, reflection, scale, and perception, while immersive artworks encourage visitors to slow down, look differently, and experience contemporary art through multiple senses.

For travellers seeking interactive experiences that combine creativity with memorable photography, immersive museums offer an inspiring alternative to traditional galleries.

Indoor activities in Amsterdam

Amsterdam offers plenty of indoor activities throughout the year, making it easy to enjoy the city whatever the weather. Museums remain among the most popular choices, offering everything from Dutch Golden Age masterpieces to contemporary exhibitions and interactive installations.

Located on Museumplein, Moco Museum is an ideal indoor activity for visitors looking for something creative, accessible, and engaging. The museum combines modern art, street art, digital experiences, and immersive exhibitions in a setting that welcomes visitors of all ages and levels of art knowledge.

Whether you’re escaping a rainy afternoon, planning a family outing, or adding a cultural highlight to your city break, contemporary art offers an experience that continues long after you leave the museum.

Instagrammable places in Amsterdam

Amsterdam is filled with beautiful streets, canals, architecture, and creative spaces, but some experiences are designed to be remembered both in person and through the camera lens.

Inside Moco Museum Amsterdam, colourful exhibitions, immersive rooms, large-scale installations, mirrored environments, and digital artworks create moments that invite visitors to pause, explore, and capture their experience. Every gallery balances visual impact with artistic meaning, allowing photographs to become part of a deeper encounter with contemporary culture.

From internationally recognised artworks to immersive installations that surround visitors with light and colour, Moco Museum offers one of Amsterdam’s most visually engaging cultural experiences.

Behind every photograph is an artwork with a story worth discovering.

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Why visit Moco Museum Amsterdam?

Moco Museum Amsterdam is located on Museumplein and presents modern, contemporary, street, digital, and immersive art in an accessible museum experience. Visitors can explore works by internationally recognised artists alongside immersive installations and rotating exhibitions.

Amsterdam is home to some of the world’s most celebrated museums. While many focus on preserving artistic history, Moco Museum explores the conversations shaping art today. It is a place where modern masters, contemporary innovators, digital creators, and street artists come together to reflect the world we live in now.

Housed inside the historic Villa Alsberg, just steps from the Rijksmuseum and the Van Gogh Museum, Moco Museum offers a different perspective on creativity. Here, iconic names such as Banksy, Andy Warhol, Jean-Michel Basquiat, Keith Haring, Yayoi Kusama, and many others share space with emerging artists whose work challenges convention and sparks new conversations.

The experience is intentionally intimate. Rather than moving through endless galleries, visitors journey through carefully curated rooms where every artwork has space to resonate. Paintings, sculptures, digital installations, immersive environments, and street art come together to create an experience that feels personal, accessible, and emotionally engaging.

Whether you’re discovering contemporary art for the first time or returning to explore new exhibitions, Moco Museum invites you to slow down, reflect, and experience art that speaks directly to the present.

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A different way to experience Amsterdam’s museum district

Museumplein is one of Europe’s most important cultural destinations. Within just a few minutes’ walk, visitors can experience centuries of artistic innovation, from Dutch Golden Age masterpieces to the bold ideas shaping contemporary culture today.

Many travellers choose to combine several museums during a single day. Visiting Moco Museum alongside neighbouring institutions creates a broader perspective on how art has evolved, connecting historical traditions with modern movements, street art, digital creativity, and immersive experiences.

For visitors looking beyond traditional museum visits, Moco offers a refreshing contrast. Contemporary art becomes approachable, interactive, and relevant to everyday life, making it an ideal stop for first-time museum visitors, returning art lovers, families, couples, and solo travellers alike.

This balance between history and innovation is what makes Museumplein one of Amsterdam’s most rewarding cultural experiences.

Featured Artists in Amsterdam

  • Black-and-white photo of Jean-Michel Basquiat and Andy Warhol.
  • Polka dot pattern artwork reminiscent of Damien Hirst at Moco Museum Amsterdam.
Crew interacting with colorful sculpture at Moco Museum Amsterdam. Andres Reisinger seated in pink padded room installation at museum Amsterdam. TIME magazine mirror artwork by Mungo Thomson with visitors posing at Moco Museum Amsterdam. Pink outdoor art installation with umbrella-like structures at museum Amsterdam. Visitor walking past colorful text-based artwork by Robbie Williams at Moco Museum Amsterdam. Large Takashi Murakami artwork featuring Mickey Mouse at Moco Museum Amsterdam. Classic portrait altered with surreal element by Banksy on display at Moco Museum Amsterdam. Couple admiring immersive digital art wall at Moco Museum Amsterdam.

Reviews

  • 4.5 uit 5 sterren
    Rated 4.5/5
    6M+ visitors worldwide
  • 5 uit 5 sterren
    tokyototulips · Google · November 2025
    The Moco Museum is one of our favorite places to visit in Amsterdam! It’s smaller than some of the big museums in the city, which actually makes it perfect for a quick and enjoyable visit without feeling rushed. The space is beautifully designed with so many cute and creative photo spots. We also loved how interactive the exhibits are. What stood out most to me were the meaningful quotes and inspiring messages throughout the museum. I left feeling so motivated and uplifted. Definitely a must-visit for art lovers and anyone looking for a fun, modern museum experience in Amsterdam!
  • 5 uit 5 sterren
    Chloe Ng · Google · October 2025
    Situated near all the major museums in Amsterdam, Moco Museum is a cozy yet inspiring spot filled with contemporary & street art. You can explore at your own pace across a few floors, with works by icons like Yayoi Kusama, Banksy, and more. Some immersive pieces are hidden throughout too! Don’t miss the outdoor garden, it’s full of art as well. 🎨🖼️✨
  • 5 uit 5 sterren
    Inna Simonova · Google · October 2025
    A vibrant pop & street art gem in the heart of Amsterdam! From iconic Banksy pieces to bold works by Warhol and Haring, every corner bursts with color and creativity. The museum is compact but packed with energy, immersive exhibits, and Instagram-ready moments. Even with a crowd, it’s easy to feel inspired and engaged—definitely worth a visit for anyone who loves modern art, street art, or just a visually striking experience.
  • 5 uit 5 sterren
    Alessandra Cortes · Google · October 2025
    Moco Museum is one of those places that instantly sparks your creativity 🎨💭 From the moment you walk in, every corner feels like a piece of art — colorful, modern and full of meaning. It’s not your typical museum… it’s more like stepping into a visual dream. The lights, the mirrors, the pop art. Whether you go on a date, with friends or solo, it’s one of those experiences that leaves you inspired and with the prettiest photos 💕. A must if you’re in Amsterdam
  • 5 uit 5 sterren
    Mathis Haas · Google · November 2025
    "Nice modern museum and Moco Amsterdam is the second Moco we visited after the one in Barcelona. I recommend it, and our kids loved the modern / contemporary art more than the classic style museums. In Amsterdam especially good on a rainy day when you can escape to a museum."
  • 5 uit 5 sterren
    ihlatif · Tripadvisor · July 2025
    Today’s visit to the Moco Museum in Amsterdam was a highlight of our trip. Housed in a beautiful townhouse just off Museumplein, Moco manages to blend history and rebellion, elegance and disruption, all under one quirky roof. The Banksy collection is every bit as impactful in person as you would expect - sharp, irreverent, and full of hidden (and not-so-hidden) messages. Alongside Banksy, we explored works by Keith Haring, Basquiat, Warhol and other visionary artists who challenge the status quo with colour, energy, and wit.
  • 5 uit 5 sterren
    smartboy_jamz · Tripadvisor · June 2025
    I recently visited the Moco Museum in Amsterdam and had a fantastic experience! The museum features an impressive collection of modern and contemporary art, including some iconic works by Banksy - definitely a highlight for me. The pieces were thought-provoking and well-curated, making the visit truly memorable. If you're into street art, pop art, or just want to see some bold, creative works (like Banksy’s), Moco Museum is a must-visit in Amsterdam. Highly recommend!

Contemporary art that speaks the language of today

Art has always reflected society. At Moco Museum, contemporary art also asks questions about where society is going.

Across the museum, visitors encounter works that explore identity, technology, consumer culture, climate, politics, freedom, hope, humour, and human connection. These themes appear through paintings, sculpture, digital installations, immersive rooms, photography, and street art, allowing every visitor to find their own point of connection.

Rather than presenting contemporary art as something exclusive or academic, Moco believes art should feel accessible to everyone. Every exhibition is designed to encourage curiosity, regardless of your background or previous experience with museums.

The result is a museum experience that feels welcoming, thought-provoking, and deeply connected to contemporary life.

An inspiring indoor activity in Amsterdam

Moco Museum Amsterdam is one of the city’s most popular indoor cultural attractions, welcoming visitors throughout the year with modern, contemporary, digital, immersive, and street art exhibitions.

Amsterdam’s weather is famously unpredictable, but cultural discovery never depends on the forecast.

Whether you’re planning a weekend getaway, visiting during winter, escaping a rainy afternoon, or looking for an inspiring activity between sightseeing, Moco Museum offers an experience that combines creativity, reflection, and visual discovery under one roof.

The museum typically takes between one and two hours to explore, making it easy to combine with a walk through Museumplein, nearby cafés, shopping, or a canal cruise. Its central location also makes it one of the easiest museums to include in any Amsterdam itinerary.

For families, couples, solo travellers, and groups of friends, Moco offers a cultural experience that feels engaging without requiring specialist knowledge. The combination of iconic artists, immersive installations, and contemporary storytelling creates an experience that appeals to visitors of every generation.

Practical Information

  • Opening Hours

    Moco Museum Amsterdam is open Monday to Sunday from 09:00 to 20:00.

  • Duration

    A visit to Moco Museum Amsterdam takes approximately 60 minutes.

  • Location

    Honthorststraat 20, Museumplein (Museum Square). Next to the Van Gogh Museum.

    Get directions via this link. Find a parking space at Q-Park Museumplein.

  • Contact

    Email us at [email protected] or visit our contact page.

  • Audio Guide

    Free audio tour, bring your headphones.

  • About

    Moco Museum Amsterdam is an independent modern art museum presenting modern, contemporary, digital and immersive art by iconic artists including Banksy, Warhol, Basquiat, and Kusama, making art accessible and relevant.

Media Reviews

  • Forbes
    Located in a sprawling mansion on Museumplein, Moco Museum brings together 20th-century legends like Dalí, Warhol, Keith Haring and Yayoi Kusama, alongside contemporary icons such as Banksy and Jean-Michel Basquiat. Skip the city’s big three art museums in favor of this small but jam-packed gem of modern art on Museumplein.
  • Harper’s BAZAAR
    From Banksy to Basquiat and Keith Haring, Moco Museum brings together the biggest names in modern and street art - making it one of the best museums in Amsterdam. A must-visit for lovers of modern and street art, Moco Museum stands out among Amsterdam’s top cultural institutions. In our opinion, one of the best museums in Amsterdam.
  • Conde Nast Traveler
    Opened in 2016 by prominent local gallerists, Moco Museum continues to hog headlines, helped along by a magnificent setting in Villa Alsberg, a 1904 architectural beauty on Museumplein. With its heady mix of Pop Art and works by graffiti rock stars, Moco has enough contemporary swagger to make the neighboring Rijksmuseum and Van Gogh Museum quake in their old-school boots.
  • Amsterdam Local Gems
    Personal experiences can vary, but many visitors find the museum surprisingly engaging. The atmosphere is relaxed, making it a great spot for both art aficionados and those just looking to enjoy something different.
  • Tripadvisor
    With a surprise at every corner and colourful, immersive art installations, Moco Museum is the perfect place to visit with family, and equally the perfect place to visit with friends.

Frequently Asked Questions

Things to do in Amsterdam

What are the best things to do in Amsterdam?

From canal cruises to world-renowned museums, Amsterdam offers one of Europe’s richest cultural experiences. Many visitors explore Museumplein, take a canal cruise, visit the Rijksmuseum or Van Gogh Museum, and discover contemporary art at Moco Museum Amsterdam. Combining historic landmarks with modern cultural experiences offers a well-rounded way to experience the city.

What are the must-see things in Amsterdam for first-time visitors?

First-time visitors often include the city’s canal district, Museumplein, the Jordaan, the Anne Frank House, and a canal cruise in their itinerary. Those interested in modern culture can also explore Moco Museum Amsterdam, where contemporary, street, digital, and immersive art provide a different perspective on the city’s artistic landscape.

What are the best cultural experiences in Amsterdam?

Amsterdam offers everything from historic canal cruises and classical museums to contemporary galleries, immersive exhibitions and digital art experiences. Around Museumplein, visitors can experience both internationally renowned museums and modern art spaces, making the area one of the city’s richest cultural destinations.

Museums & Interactive Experiences

Are there interactive museums in Amsterdam?

Yes. Several museums incorporate digital technology and interactive exhibits, but Moco Museum Amsterdam stands out for combining modern and contemporary art with immersive installations and experiential spaces. Visitors can engage with artworks through light, reflection, movement, and digital environments that encourage participation rather than passive observation.

Which interactive museum is good for families?

Families looking for an engaging indoor activity often enjoy museums that combine visual discovery with accessible storytelling. Moco Museum Amsterdam offers immersive installations, colourful artworks, and contemporary exhibitions that appeal to different ages, making it a popular choice for families exploring Museumplein together.

Which museum offers immersive art experiences in Amsterdam?

Visitors searching for immersive art experiences often choose Moco Museum Amsterdam because it combines digital installations, large-scale environments, contemporary artworks, and interactive spaces within one museum visit. The experience blends visual impact with meaningful artistic narratives.

Where can I see contemporary art in Amsterdam?

Visitors interested in contemporary art have several options, with Museumplein offering some of the city’s leading museums. Moco Museum Amsterdam presents modern, contemporary, street art, digital art, and immersive exhibitions, bringing together leading contemporary artists alongside emerging talent in an accessible museum environment.

Where can I see Banksy in Amsterdam?

Original Banksy artworks can be seen at Moco Museum Amsterdam as part of the museum’s permanent exhibition programme. Displays may evolve as artworks rotate. The presentation places Banksy’s socially engaged works alongside other influential contemporary artists, providing context within today’s broader artistic and cultural conversations.

Indoor Activities

What are the best indoor activities in Amsterdam?

Rain or shine, Amsterdam offers plenty of cultural experiences indoors. Indoor activities include visiting museums, exploring galleries, enjoying concerts, shopping, discovering historic houses, and relaxing in cafés. Moco Museum Amsterdam is a popular indoor attraction thanks to its combination of contemporary art, street art, immersive exhibitions, and digital installations, all within walking distance of Museumplein.

What can I do in Amsterdam when it rains?

Rainy weather is an ideal opportunity to experience Amsterdam’s museums and cultural attractions. Museumplein offers several renowned museums within walking distance, allowing visitors to spend the day exploring both classical masterpieces and contemporary immersive exhibitions without worrying about the weather.

Is Moco Museum a good rainy-day activity?

Yes. Moco Museum Amsterdam provides a fully indoor experience featuring modern, contemporary, street, digital, and immersive art. Its central location and manageable visit duration make it easy to include alongside other nearby attractions, regardless of the forecast.

Planning Your Visit

Where is Moco Museum Amsterdam located?

Moco Museum Amsterdam is located on Museumplein in central Amsterdam, close to the Rijksmuseum, Van Gogh Museum, and other major cultural attractions. It is easily accessible by public transport, bicycle, or on foot.

How long does a visit to Moco Museum take?

Most visitors spend between one and two hours exploring the museum. The compact layout allows you to enjoy the exhibitions at your own pace while leaving plenty of time to explore the surrounding Museumplein area and other nearby attractions.

Should I book tickets in advance?

Booking online is recommended, especially during weekends, holidays, and peak travel periods. Timed-entry tickets help create a comfortable visitor experience and allow you to choose an arrival time that best fits your itinerary.

Is Moco Museum suitable for first-time museum visitors?

Yes. Moco Museum was created to make modern and contemporary art approachable and engaging for everyone. The exhibitions combine globally celebrated artists, immersive environments, and accessible interpretation, making the museum an enjoyable experience regardless of previous knowledge of art.

Is Moco Museum suitable for children?

Many families enjoy visiting Moco Museum together because of its colourful installations, immersive spaces, and visually engaging artworks. While some artworks explore mature themes common in contemporary art, the museum offers an inspiring experience for visitors of different ages when accompanied by adults.

Can I visit Moco Museum together with other museums?

Absolutely. Moco Museum is located on Museumplein, making it easy to combine with nearby museums during the same day. Many visitors pair a visit with the Rijksmuseum or Van Gogh Museum to experience both historic masterpieces and contemporary art in one cultural itinerary.

Why choose Moco Museum?

What makes Moco Museum different from other museums in Amsterdam?

Rather than presenting art through chronology or academic interpretation, Moco Museum presents emotional connection and accessibility. Its collection brings together modern masters, contemporary artists, street art, digital installations, and immersive experiences, encouraging visitors to connect with the ideas shaping today’s culture rather than simply observe them.

Why visit Moco Museum during a city trip?

For many travellers, time in Amsterdam is limited. Moco Museum offers a cultural experience that combines influential artists, immersive installations, and a central location, making it easy to include within a weekend itinerary while experiencing a different side of Amsterdam’s museum scene.

Is Moco Museum worth visiting?

Yes. Moco Museum Amsterdam offers a different museum experience from many traditional galleries. Located on Museumplein, it brings together modern, contemporary, street, digital, and immersive art in an accessible setting. Visitors can discover iconic artists such as Banksy, Andy Warhol, Jean-Michel Basquiat, and Yayoi Kusama while exploring exhibitions designed to inspire curiosity, reflection, and conversation.

Is Moco Museum worth visiting if I don't know much about art?

Yes. Moco Museum welcomes visitors of every background and level of art knowledge. The exhibitions are designed to be visually engaging, thought-provoking, and accessible, allowing curiosity to guide the experience rather than specialist expertise.

What is the best museum near Museumplein?

Museumplein is home to several of Amsterdam’s most celebrated museums, each offering a different perspective on art and culture. Visitors interested in Dutch masterpieces often choose the Rijksmuseum or the Van Gogh Museum, while those looking for modern, contemporary, street, digital, and immersive art can explore Moco Museum Amsterdam. Many visitors combine multiple museums in one day to experience the full breadth of Amsterdam’s cultural landscape.

What makes Moco Museum unique?

Moco Museum Amsterdam combines modern, contemporary, street, digital, and immersive art in one accessible museum experience. Rather than following a traditional chronological approach, the museum presents artworks that reflect today’s world through social commentary, creativity, technology, and emotion. Its location on Museumplein, evolving exhibitions, and focus on internationally recognised artists make it a distinctive cultural destination in Amsterdam.

Can I buy tickets on the day?

Yes. Tickets are available on the day of your visit, subject to availability. To secure your preferred entry time, especially during weekends, holidays, and peak travel seasons, booking online in advance is recommended.

Is Moco Museum suitable for adults as well as families?

Yes. Moco Museum Amsterdam is designed for a broad audience, from first-time museum visitors and families to art enthusiasts and international travellers. The museum combines accessible storytelling with thought-provoking works by leading modern and contemporary artists, creating an experience that appeals to visitors of different ages, interests, and levels of art knowledge.

Ready to experience one of Amsterdam’s most inspiring cultural attractions?

Discover modern and contemporary art, immersive exhibitions, and internationally celebrated artists in the heart of Museumplein. Whether you’re planning your first visit to Amsterdam or returning to explore something new, Moco Museum offers an experience that stays with you long after you leave.

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