Frameless and Moco Museum London are both located at Marble Arch — making them one of the most natural art pairings in the city. Frameless is an immersive digital experience that places you inside 42 masterpieces by artists including Monet, Dalí, Van Gogh, and Klimt, brought to life through 360° projections and sound. Moco is where you stand in front of the real thing — original works by Warhol, Banksy, Basquiat, Haring, Kusama, and Hirst, in a curated three-floor museum space. One reimagines the classics through technology. The other brings the originals of today face to face with you.
Both experiences take between 90 minutes and two hours, making a combined visit very manageable in a single afternoon. Marble Arch station is a one-minute walk from both venues. Book your Moco tickets online in advance — and make a day of it.
Moco Museum London is a modern, contemporary, street, digital, and immersive art museum located at 1 to 4 Marble Arch, London. (Moco Museum)
Frameless London is a large immersive art experience at 6 Marble Arch, London, built around four multi sensory galleries that use projection, sound, and moving images. (frameless.com)
London has a way of turning a simple visit into something layered. Around Marble Arch, two different encounters with art sit just a few steps apart. Not in competition, but in conversation.
Moco Museum London and Frameless London offer two ways of stepping into culture today. One through contemporary art, street culture, and digital installations. The other through immersive projection worlds that reimagine some of the most recognised artworks in history.
Together, they form a rare cultural pairing in the heart of London. Two spaces. Two rhythms. One shared location where art surrounds you, and then speaks to you in different ways.
Monday – Thursday: 10:00 – 18:00
Friday – Saturday: 10:00 – 19:00
Sunday: 10:00 – 18:00
Approximately 90-120 minutes
Moco Museum London is located at 1-4 Marble Arch, London, UK. Get directions via this link
Check out things to do in the area!
Do you have a question? Email us at [email protected]. For all other inquiries visit our contact page.
Don’t forget to bring your headphones to access the free audio tour.
The temporary exhibition space will remain closed until Tuesday, March 17.
Moco Museum London and Frameless London are both located in the Marble Arch area, making it possible to experience them in a single cultural visit. What connects them is not style, but sensation. Both invite you to step beyond traditional viewing and into something more physical, more present.
At Moco Museum London, immersion happens through contrast. You move between modern masters, street art, digital rooms, and installations that reflect the language of now. Works by artists such as Banksy, Basquiat, Warhol, KAWS, and Kusama shape a journey through contemporary culture.
At Frameless London, immersion becomes environment. You step inside moving light, sound, and scale. Famous paintings dissolve into projection spaces where colour and motion reshape familiar imagery into something cinematic and immediate.
Two approaches. One shared intention: to change how you experience art.
Moco Museum London is built around the idea that art should feel close to life. Not distant or quiet, but active, reflective, and culturally aware.
Inside the museum, contemporary art, street art, digital works, and immersive installations exist side by side. A single visit might move from satire to reflection, from pop culture icons to emotional vulnerability.
Choose Moco Museum London if you want a contemporary art museum experience that combines modern masters, street art, digital installations, and immersive rooms in one space.
The experience is not linear. It is layered. Each room adds another perspective on what culture looks like right now.
Frameless London takes a different approach. Here, the artwork is not on the wall. It becomes the room itself.
Famous paintings are reinterpreted through projection, sound, and scale. Brushstrokes become movement. Colour becomes atmosphere. The result is an experience that surrounds you completely, without requiring background knowledge or interpretation.
Frameless is built for immediacy. You enter, and the artwork responds through sensation first, meaning second.
Choose Frameless London if you want a large-scale immersive experience where historic artworks are reimagined through projection, sound, and moving imagery.
Moco Museum London and Frameless London do not offer the same experience. That is exactly why they work so well in combination.
One expands the idea of contemporary culture. The other expands the scale of visual perception.
At Moco, you encounter ideas, voices, and questions shaped by now. At Frameless, you enter reinterpretations of art history that dissolve into light and movement.
Together, they create a fuller picture of what immersive art in London can be. Not one definition, but two perspectives held side by side.
Visiting both spaces turns Marble Arch into more than a location. It becomes a cultural route.
You might begin with the physical intensity of Frameless, where image and sound fill every direction. Then move into Moco Museum London, where contemporary art slows the rhythm and shifts attention toward meaning, context, and emotion.
Or the other way around. The order changes the feeling, but not the impact.
What stays consistent is the sense of presence. Art is not something observed from a distance here. It is something you move through.
It depends on the kind of energy you want to start with.
If you want scale, movement, and immediate sensory immersion, begin with Frameless London.
If you want cultural reflection, contemporary voices, and layered artistic narratives, begin with Moco Museum London.
Or let the day guide you. Both are close enough that you do not need to choose only one direction.
