Studio Irma purple digital light tunnel in immersive installation at Moco Museum Amsterdam

Studio Irma in Barcelona

Contemporary Digital Artist

Digital Immersive Art

Contemporary Dutch artist Studio Irma (Irma de Vries) builds digital immersive art experiences, exhibitions, and spaces. With a devoted multi-disciplinary team, they combine augmented reality, videomapping, sculpture, painting, computer animation, and digital techniques to imagine the unforgettable. Studio Irma graduated from the Gerrit Rietveld Academy for Video Art.

Visitor admiring the colorful diamond immersive room by Studio Irma.
Studio Irma, Diamond Matrix

Studio Irma is a revolutionary dreamer who engages digital technologies to connect humanity. Through space, color, technology, movement, and YOU (the active participant), Studio Irma’s immersive experiences reveal a more hopeful and connected future. The artist invites you to take a step into a new world of possibilities.

At Moco Museum, Studio Irma’s show Reflecting Forward celebrates the endless, possible connections waiting to be made. Join the vision of our future in this digital immersive art exhibition – Reflecting Forward: In Search of Connectivism.

Diamond Matrix

As humans, we undergo great pressures. Yet socially, failing is not accepted. Diamonds, made of carbon, go through incredible stress, to emerge as shining jewels and one of the strongest materials on earth. So can you. This installation of hundreds of light-up diamonds expresses that we participate in a bigger picture, sharing more similarities than differences. Life is messy and hard, but it makes us stronger.

Who are the diamonds in your life?

Kaleidoscope

Around the planet, the kaleidoscope is a toy with a wonderful lens and no cultural filter. A treasured toy that encourages you to look into a world of patterns and imagination. Studio Irma likes to play with contrast, both big and small, zooming in and out. No longer are we a spectator, but an inhabitant. This transportive installation takes us back to a place of curiosity, to imagine and wonder about endless possibilities.

Bubbles

Every bubble is its own unique universe of information – formed by society, specific tastes, and shared ideas. By surrounding yourself with what you know – creating patterns and routines – you live in a comfort zone. But in order to connect – shall we dance from bubble to bubble?

Connect the Dots & Universe

In the galaxy, everything is made up of the same particle matter. This installation is a cosmic dance. A couple of constellations move in harmony through the starry sky, and they’re connected. As part of a fundamental system, we are all invited to join the dots.

Moco Outside-app

Moco’s mission is to share the latest developments and innovations in art. Introducing the Moco Outside App! In detail, Moco Outside is an Immersive VR Experience OUTSIDE. Successfully, Moco Museum and Studio Irma create the World’s First Digital Open Air Museum! The FREE augmented reality app puts the power in your hands, to discover digital art on Museumplein in Amsterdam. The time has come, for us to move toward a kinder and brighter future.

The immersive exhibition takes inspiration from Studio Irma’s digital immersive art exhibition Reflecting Forward inside Moco Museum. What’s inside can be brought outside. Discover digital art outside as we safely and collectively come together, and begin Reflecting Forward: In Search of Connectivism.

Visitor viewing “HELLO I am Robbie Williams” artwork installation at Moco Museum Barcelona Immersive purple light diamond installation by Studio Irma at Moco Museum Barcelona.

Reviews

  • 4.5 uit 5 sterren
    Rated 4.5/5
    6M visitors worldwide
  • 05 uit 5 sterren
    maia macharashvili · Google · October 2025
    Visiting the MOCO Museum in Barcelona was one of the highlights of my trip. It’s a place where modern, contemporary, and digital art come together in the most dynamic way full of color, creativity, and unexpected emotions. The museum is located in the heart of El Born, inside a beautifully restored historic building that contrasts perfectly with the modern art inside. From the moment you enter, you feel the vibrant energy each room has its own mood, from powerful visual installations to immersive digital experiences.
  • 05 uit 5 sterren
    Julianna Vi · Google · October 2025
    I really recommend visiting the Moco Museum. I was astonished by the artworks there. I’m keen on contemporary art, so I was delighted to see works by Andy Warhol, Banksy, and others. The museum is very interactive, allowing you to fully immerse yourself in the atmosphere. There’s also a special room with light installations it was incredible! Besides, they have an amazing gift shop with souvenirs at affordable prices.
  • 05 uit 5 sterren
    benevolenskaya · Tripadvisor · October 2025
    This is a small collection, but the carefully chosen selection of great artists and pieces keeps a tourist, otherwise busy with all the city’s attractions , focused on the very best. Guillermo Lorca’s works are striking: fresh, imaginative, and captivating.
  • 05 uit 5 sterren
    Corey June · Google · September 2025
    I had the amazing opportunity to visit it this week and it honestly left me speechless. As someone who deeply loves art, I was thrilled to see works by some of my favorite artists: Banksy, Yayoi Kusama, Andy Warhol, Keith Haring, and so many more! They’re also currently featuring a temporary exhibition of artworks by Robbie Williams. I was so surprised, he’s not only a talented singer, but also an incredible artist! Thank you, Moco Museum, for this unforgettable experience! ✨
  • 5 uit 5 sterren
    S.
    It is a well curated small collection of contemporary arts greatest hits along with a few up and coming artists exhibitions. I was fascinated by the pieces and I love how the museum flowed through each experience. The staff were amazing and helpful also. Absolutely a must see for contemporary art lovers!!
  • 5 uit 5 sterren
    Naledi H.
    I loved the museum! The art exhibited there was fantastic! It was so inspiring and such a wonderful experience. The art is so vibrant I loved being there I didn't want to leave.
  • 5 uit 5 sterren
    Virginia R.
    The exhibits were curated well. And the chosen pieces provided a nice representation of various influential and impactful artists. I would definitely recommend this museum for any fan of contemporary art.
  • 05 uit 5 sterren
    maia macharashvili
    I especially loved how the exhibition combines world-famous artists like Banksy, Basquiat, and Andy Warhol with emerging digital creators and NFT art. It’s not a typical “quiet” museum it’s interactive, emotional, and modern. The NFT and digital rooms were fascinating they make you reflect on how art, technology, and human creativity are merging today. Lighting, music, and the flow between rooms are very well designed, so you never feel bored or overwhelmed. The curators clearly thought about how to make art feel accessible, emotional, and current. Staff were friendly and helpful, and the museum shop also has great souvenirs and art books.

Practical Information

  • Opening Hours

    Monday – Thursday: 10:00 – 19:00

    Friday – Saturday: 10:00 – 20:00

    Sunday: 19:00

  • Duration

    Approximately 60 minutes.

  • Location

    Moco Museum Barcelona

    Carrer de Montcada 25, Ciutat Vella, 08003 Barcelona, Spain. Get directions here.

  • Contact

    Do you have a question? Email us at [email protected].

    For all other inquiries visit our contact page.

  • Audio Guide

    Included in the ticket price. Don’t forget to bring your headphones to access the free audio tour.

Media Reviews

  • Secret Barcelona
    Moco Museum has earned a place among the favorites of art lovers worldwide by connecting with young audiences in a more personal and accessible way. A visit to Moco Museum is an experience that leaves no one indifferent.
  • The Guardian
    Around 65% of visitors to Moco Museum are first-time museum-goers, highlighting its success in opening up the art world to new audiences.
  • ABC
    Located next to the Picasso Museum, Moco Museum demonstrates how contemporary art spaces can attract younger generations and bring fresh energy to historic cultural districts. Moco Museum shows how private museums can be sustainable while revitalizing and rejuvenating the art sector.
  • Condé Nast Traveler
    Barcelona's Moco Museum is a riot–of colors, of styles, of pushing artistic boundaries. Mainly, of joy.
  • ABC
    There’s a museum in Barcelona full of young people. Impossible? Well, it really exists. It’s called Moco Museum. Moco Museum succeeds in making art appealing to younger generations without sacrificing cultural relevance.
  • The New Barcelona Post
    An internationally successful museum arrives in Barcelona: the Moco Museum.
  • TripAdvisor
    The museum is well structured and organized, the works are interesting and, certainly, offers a different note than the usual Gaudi and Picasso etc.
  • PR Newswire
    Moco echoes its commitment to exhibiting iconic works by internationally renowned artists and rising stars. For many visitors, Moco is an entry point into the world of art.
  • The Guardian
    Targeting 18- to 35-year-olds, Moco Museum is redefining how new audiences engage with modern, contemporary, and street art.
  • Secret Barcelona
    With over 100 modern and immersive digital artworks, every visit becomes a true discovery—because art here isn’t just seen, it’s felt.

“Art is like a bonfire. It is where the storytelling begins: projections, feelings, conversations, connections. We sing together. We dance together. The bonfire is a movement and an artwork. You are invited.”

Studio Irma

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